Have you seen the Cadillac commercial for the Escalade Hybrid where they claim it has the same gas mileage as a MINI Cooper? Consider this a lesson in how deceptive and desperate SUV commercials can be.
The Cadillac Escalade in the commercial is a hybrid model. Automotive.com reports the 2009 Cadillac Escalade Hybrid Sport Utility at 21mpg highway and 20mpg city. The base model Escalade gets a dismal 14mpg highway and 10mpg city. Anything is an improvement over that. Regardless, fuel economy in a luxury SUV is an oxymoron.
The voiceover in the commercial simply states that the comparison is made against a MINI Cooper, but doesn’t clarify which model. However, in the hardly legible fine print that briefly rests at the bottom of the screen you might notice that the MINI Cooper they Cadillac compares it to is the Cooper S, which is MINI’s turbocharged model. But Cadillac doesn’t want you to know this. You are led to believe it’s the regular economy car. Regardless, according to Automotive.com, the 2009 MINI Cooper S Hatchback gets 34mpg highway and 26mpg city. Unfortunately, Automotive.com does not have the mileage listed for the convertible model, but MINI’s site claims the same fuel efficiency with a 2-3mpg difference between manual and automatic transmissions. The base model gets 37mpg highway and 28mpg city! Obviously Cadillac wouldn’t compare their hybrid’s gas mileage to that fuel economy.
You also need to take into account that the Escalade Hybrid has a sticker price of over $75,000 – $80,000. The Cooper S, on the other hand, has a sticker price of under $24,000. If you really want to compare apples to oranges as GM did in their commercial, without the blatant lying, there is also a platinum edition (non hybrid) Escalade that is over $80,000. You could almost buy four base model MINI Coopers for that price, as pointed out in the comments here!
Green living blogger Max Gladwell found on his test that the Cadillac Escalade Hybrid, driven around Beverly Hills, CA got only 10.3MPG (see below) during their five mile journey! On what planet is that better than the 26mpg the MINI Cooper S gets in the city?
Now, I’m not a MINI owner, so I was curious as to what comments from true enthusiasts about this blatant false advertising would look like – check out five pages worth at NorthAmericanMotoring.com!